I’ve spent the past twenty years helping brands tell their stories in a way that actually connects. Early on, that meant working with big companies—Starbucks, XM Radio, 7-Eleven, Sprint—helping them figure out how to communicate clearly and stay human in the process. I learned a lot about strategy, messaging, and how ideas move through organizations (and what usually gets in their way).

Over time, I found myself drawn to smaller teams—the kind of founders and creatives who care as much about community and integrity as growth. My work now blends everything I’ve learned about branding, writing, PR, and digital media into something more personal and practical. I help people and businesses clarify what they’re trying to say, build systems that support it, and share it in a way that feels real.

My background’s a mix of journalism, marketing, and tech, which means I’m just as comfortable mapping out a strategy as I am shaping the story itself. And while my projects have shown up in plenty of places—press, podcasts, campaigns—it’s the behind-the-scenes part I love most: helping someone see what’s possible and then bringing it to life.